We built SellScore Pro because we were tired of missing listings.

We've been Realtors since 2010. In 2019, we opened our own brokerage and grew it to more than 200 agents.

We've spent years helping agents build their businesses, coaching them through challenges, and experiencing those same challenges ourselves.

But there's one experience we'll never forget.

And it changed everything.

The street that changed our business.

For more than a decade, we used a well-known scoring platform to analyze our database and help identify homeowners who might be preparing to sell.

We trusted the scoring. We trusted the data. We made business decisions based on what the technology told us.

We had a farm area that included a street called Mulholland.

The homeowners in our database were scored as a 1, the lowest likelihood of selling within the next 12 months.

So naturally, we focused our energy elsewhere.

Then a home on Mulholland went up for sale.

We were frustrated. How could a homeowner our system considered so unlikely to sell suddenly be on the market?

We decided to run our contacts through the scoring technology we were developing for SellScore Pro.

The results came back HOT.

And then something happened that still makes our hearts sink when we think about it.

Within six months, EIGHT homes on Mulholland had listed for sale.

Eight opportunities. Our SellScore Pro scoring identified those contacts as hot.

We successfully secured one listing using SellScore Pro.

But we missed the other seven.

Seven homes. Seven opportunities to help homeowners. Seven potential commissions.

All on a street we were already farming.

We had the contacts. We knew the neighborhood. We had the experience.

What we didn't have was the right intelligence at the right time.

You can have the right database, work incredibly hard, and still lose business when you are trusting the wrong signals.

We were spending thousands trying to solve the wrong problem.

And Mulholland wasn't our only frustration.

We spent thousands of dollars every month trying different technology.

kvCORE. CINC. Lead generation platforms. Marketing tools.

We were even willing to surrender a substantial percentage of our commission to Zillow just for a chance to connect with potential clients.

But too often, we felt like we were paying to compete for the same leads every other Realtor was chasing.

We invested in skip tracing companies to find homeowner contact information.

We paid another $1,200 a month for business coaching because we wanted guidance, accountability, and a real plan for growing our business.

And we discovered that some of the data we had relied on wasn't necessarily designed to distinguish selling intent from other homeowner activity.

For example, a homeowner searching for refinancing information could trigger what appeared to be a selling opportunity.

But wanting to refinance doesn't mean wanting to sell.

Every month brought another subscription, another expense, another promise.

So we decided to build what we couldn't find.

We wanted one platform that could bring our entire real estate business together.

A system that could help identify homeowners who might be preparing to sell before they publicly listed their homes.

A system that could tell us which contacts deserved our attention, help us find contact information, show us opportunities throughout entire neighborhoods, and automate our marketing.

We wanted an intelligent CRM with AI-powered home valuation tools, our own branded home value landing pages, email campaign tracking, and built-in marketing.

And we wanted something we'd spent thousands of dollars trying to get elsewhere.

A built-in AI business coach that could help agents know what to do next, stay accountable, and build a stronger business.

All in one place. At a price working Realtors could actually afford.

We searched for years. Nothing brought together everything we wanted.

So we stopped searching.

We built SellScore Pro.

What started as our solution became something much bigger.

We never set out to build a nationwide real estate technology company.

We originally built SellScore Pro for ourselves.

We tested our platform in a small county. The early results were exciting enough that we decided to give our own agents access.

Then demand started growing. We expanded throughout Northern California. Then statewide.

We recognized the importance of making the entire experience accessible in Spanish, including communications homeowners receive, so serving Spanish-speaking agents and homeowners became a key part of our vision.

Soon, Realtors from across the country were asking how they could get access.

This wasn't just our problem. It was an industry-wide problem.

So we opened SellScore Pro nationwide.

From Version 1 to Version 6. And we're not finished.

What started as our original seller scoring engine has evolved through six versions.

We've established a dedicated research lab, brought on a Chief Data Scientist, and continued investing in better scoring intelligence, smarter automation, and new features designed around what working agents actually need.

But through every version, our mission has remained the same.

Help Realtors stop wasting money, stop chasing the same leads, and start recognizing opportunities already hiding in their own databases and neighborhoods.

We know what it feels like to miss a listing.

We know what it feels like to spend thousands on software that doesn't deliver the answers you need.

And we'll never forget Mulholland.

Because those seven missed listings became our reason to build something better.

We believe every Realtor deserves access to powerful technology, intelligent business guidance, and a real opportunity to compete without spending thousands of dollars every month.

We're not software developers who decided to sell technology to Realtors.

We're Realtors who got tired of the problem and decided to solve it.

That's our story. That's our mission. And that's why SellScore Pro exists.

Built by Realtors. Created from experience. Designed to change how agents find their next listing.